http://onlinemarketing.yougobiz.com Blogging Program Fri, 19 Mar 2010 12:54:39 +0000 http://backend.userland.com/rss092 en Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be “permanent.” Bloomberg News references reports from the China Business News paper, where they said Google will likely announce their ... http://onlinemarketing.yougobiz.com/online-marketing/will-google-leave-china-on-april-10th-forever/ Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain  your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed to address the keyword phrase the user typed into the ... http://onlinemarketing.yougobiz.com/online-marketing/managing-ppc-accounts-improving-bounce-rates/ As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry, The Search, in 2005. Since then, in addition to running ... http://onlinemarketing.yougobiz.com/online-marketing/john-battelle-on-the-future-of-search/ This webinar and guide covers: Use SEM campaign data to develop social marketing programs Measure the value of viral campaigns Work with your peers to develop integrated campaign Download this guide here. http://onlinemarketing.yougobiz.com/online-marketing/sponsor-message-when-social-goes-viral-using-analytics-and-sem-to-spark-viral-campaigns/ With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software. The news comes in a blog post today that says a browser-based plugin will be available “globally … ... http://onlinemarketing.yougobiz.com/online-marketing/google-will-let-web-users-avoid-analytics-tracking/ Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m ... http://onlinemarketing.yougobiz.com/online-marketing/give-me-some-feedback-on-potential-smx-advanced-sessions/ In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results. It’s important to note that these on-page elements actually play a ... http://onlinemarketing.yougobiz.com/online-marketing/overlooked-but-beneficial-on-page-seo-elements/ The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are: Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF) Viacom: Statement of undisputed facts ... http://onlinemarketing.yougobiz.com/online-marketing/google-viacom-court-documents-out-google-says-viacom-secretly-uploaded-videos/ Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links. But before we do, it would probably be a good idea to define the term snippet. Google defines ... http://onlinemarketing.yougobiz.com/online-marketing/anatomy-of-a-google-snippet/ Ute SchaedlerBasic HTML Tags With HTML this is the markup language that you will find when using web pages. This is how the information needs to be displayed on your computer. You’ll need to learn how to write HTML codes so that you can design websites. You’ll find that there are a ... http://onlinemarketing.yougobiz.com/online-marketing/basic-html-tags/